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Apartment Therapy Media
Saves Time and Builds Loyalty Using Kalo

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Freelancers
300+
Monthly Vistors
1M+
Industry
Media
Region
Global
Customer Since
2017
Website
apartmenttherapy.com
thekitchn.com

Learn how Kalo’s all-in-one freelancer management platform unified every aspect of Apartment Therapy Media’s Global freelancer workforce. The implementation of Kalo has smoothed the working relationship between company and freelancer in many ways including improved financial planning, more transparency in communication and overall happier freelancers.

“Kalo has empowered editors from all our teams to consolidate their assignments in one place, to keep tabs on assignments and remaining budget, and to have more ownership over the process of their assignments.”

– Lauren Orkus, Director of Operations

75%
Reduction in freelancer onboarding time
22%
Reduction in administrative time

The Company

Apartment Therapy Media is a digital media company with two platforms: Apartment Therapy, a home and decor site, and The Kitchn, a daily food magazine on the Web celebrating life in the kitchen through home cooking and kitchen intelligence.

Challenge

Apartment Therapy Media works with over 300 freelance photographers, writers, videographers, producers, and even food stylists, who contribute daily to both websites. Their process for managing them was manual, time consuming and tedious, often resulting in essential documents getting lost in the shuffle.

Solution

With Kalo, Apartment Therapy’s freelance managers saw up to a 60% reduction in the time they were spending on administrative tasks and invoicing. By utilizing the Kalo platform they were able to consolidate all communication - creating consistency and transparency into everything related to Freelancer’s within their organization.

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