Helping POPSUGAR manage 1000+ daily contributors


“Kalo was exactly what we needed”

The contributor program at POPSUGAR was rapidly growing and we needed a better way to organize and manage all of our contributors.


After seeing how the platform worked and all of it’s capabilities, it was immediately obvious to our team that Kalo was exactly what we needed.

With a team of 5 managing 1000+ contributors daily, I can’t imagine how we would keep everything organized without Kalo.

Our primary uses for Kalo include the organization of contributor contact information, contract information, assigning stories, and receiving invoices. We also use Kalo as as a way for all of our editors to communicate with one another and share feedback about contributors.

Global audience

1 in 3 female millenials


POPSUGAR reaches

Over 100 million in 2016

comScore, 2016

Monthly content views

2.15 billion globally



“The amount of emails I receive on a daily basis from contributors has been cut in half.”

— Kelsey Kennick, Assistant Editor

The more our editors use it, the more we are able to use Kalo as a database with valuable feedback on every contributor we’ve worked with or had contact with.

Since we started using Kalo, onboarding and invoicing contributors has become so much simpler. It helps us stay connected with freelancers without having to be in direct contact with them and also allows them to stay on top of their assignments and check on where their post is in the publishing process without having to reach out to our team.

ASince using Kalo, the amount of emails I receive on a daily basis from contributors has been cut in half. Our teams are also able to see their budgets in real time, drastically reducing the amount of communication about budget issues.

Kelsey Kennick

Kelsey Kennick — Assistant Editor

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